7 Must-Know Facts about SEO Before You Spend a Single Penny!
Here’s a horrifying fact…
I talk to business owners all the time about search engine optimization. Roughly 90% of the business owners pay an SEO Houston service provider or some type of Internet marketer good money to achieve very little results, if they receive any benefit at all.
These companies are paying large sums of money – not peanuts or what amounts to the change found in the cushions of their couches. We’re talking real, serious marketing budgets getting flushed down the toilet with zero return on investment.
To put things in perspective, please realize that this doesn’t just apply to search engine optimization. You can pay 4 figures a month for a YellowPages.com advertisement or an ad in the phone book, which might ultimately amount to nothing.
I’ve met countless business owners who’ve paid thousands of dollars for search engine consultants. Unfortunately, these unsuspecting businesses never even come close to the first page of Google for the most targeted keyword phrases in their market.
Then there’s the other side of the coin…
I’m talking about the businesses that pay a few hundred dollars a month for services that provide zero value. This is common when it comes to search engine optimization, and it’s one of the downsides because it’s often hard to sift through all of the bad apples in the bunch.
It’s horrible when this happens. It can seriously harm a good business by killing advertising cash flow, which could have otherwise went to good use. This is money that businesses need in order to survive, and they can’t throw it away on poor SEO that will never live up to the hype.
More than anything else, it bothers me tremendously when good businesses are taken for a ride. I hate seeing companies go down in flames because they thought the latest search engine optimization gimmick would improve their rankings.
I get it. I know why so many businesses are skeptical of the supposed “SEO experts.” Some SEO providers give this industry a bad name, and you should feel a measure of skepticism.
You’re probably being emailed, called and faxed by every Tom, Dick and Harry claiming to be a master at SEO in Houston. And they make bold claims too, saying that they can use the latest and greatest new Internet marketing techniques to change your fortune online. The messages are so conflicting that you have no idea who to believe, and you may have even felt the sting of a poor SEO services company in the past.
Continue to be skeptical. You have so much to lose. Your financial future is at stake and your business depends on making the right marketing decisions. There’s no question that your company would benefit from quality SEO. It may end up being the difference between success and failure in your business.
I am a Houston seo consultant. I eat, sleep and breathe search engine optimization. I know everything about it and I can’t stop thinking about it. It’s constantly running through my mind, because I love ranking websites at the top of Google. It’s all I ever want to do, and I work at it all day long.
I’d love to be able to help you too.
If you’d like to schedule a free consultation or learn more about my services, please call the phone number prominently displayed at the top of this website or fill out the contact form on the page.
But before you do anything else…
Please pay attention to the information that I’m about to share with you today. These are seven must-know facts about search engine optimization and SEO services in Houston.
I’d love to work with you, but even if that isn’t a possibility, I want you to have this information. Please use it to test anyone quoting you for search engine optimization services. It’s vital to know if the SEO company is going to provide a valuable service or try to take your money and run.
So let’s dive in…
1. Keyword Research: What the Heck Is It?
Here’s a thought…
Why bother ranking highly in the search engines for a particular keyword phrase if nobody is looking for it? You’ll waste time, effort and energy establishing the ranking and it will never bring any new business.
From a business standpoint, this is a pointless endeavor. Yet many companies are so excited when they attain this initial first page ranking. Only after months of zero contact or benefit do they realize that the ranking is ultimately useless.
Pay close attention to what I’m about to you next.
If a company providing search engine optimization services approaches you, but cannot specifically show you the keyword phrases being searched in your market within their proposal, it’s time to head for the hills. Stay away from this SEO provider because you’ll end up wasting your time, your money, and have absolutely nothing to show for it. Just move on and save yourself the heartache and hassle.
Did you know that Google provides keyword phrases and search engine data for free? There’s no reason why a supposed search engine optimization expert should not know the most relevant phrases for your market. It’s called being lazy, and nothing more. Or the “so-called” expert has absolutely no idea what he or she is doing.
Google’s keyword data is not perfect. But it’s an excellent way to get an overall feel for what your market is searching for on the Internet.
To learn more about the keyword phrases in your niche, please call the number at the top of the website or fill out the contact form. I’ll get back to you shortly.
After figuring out what your market is looking for, you now have to do the math to find out if SEO services in Houston are viable for your business.
You must be really excited, right? Everybody loves doing math! Just kidding!
But it’s important. Because it helps you figure out if search engine optimization is going to be a profitable endeavor or a losing proposition. Since you have no interest in losing money – or any more money – it only makes sense to take some time and do the math.
There are three factors of the utmost importance that will tell you if SEO is something to pursue. They are:
• your average customer value
• the amount of search volume in your market
• how much it will cost for SEO
At a bare minimum, if you were to attain number one rankings for the best phrases in your market, would you make more money than your SEO costs? It’s not a simple answer, but the three numbers above will help you come up with a solid rough estimate.
More factors also come into play, like conversion, lifetime visitor value and other things of that nature. But first and foremost, using these figures is the way to begin.
Is the search volume in your market so low that you might only make a few hundred dollars each year? If so, then it might not be worth it to pursue search engine optimization in Houston.
But on the other hand…
If you were to rank third for a handful of powerful keyword phrases, would it bring in 10 times more money than the amount you’re paying for SEO services in Houston?
Think about your SEO costs in relation to potential search volume and reaching your market. Decide if it’s worth it. That’s the best way to approach making an overall determination.
If you need help figuring this out, please call the number at the top of the page or fill out the contact form. I’m happy to help any way that I can.
Does Google know your website exists? Do they love it or hate it?
The best way to find out is by implementing a full On Page and Off Page analysis.
Four Factors for On Page Analysis
• Do you have the right keywords in your page title?
• Is your main keyword (or a slight variation) in your content at least once?
• Is your site’s interlinking structure set up properly?
• Do your visitors like the flow and feel of your website?
There’s always more to do. But this gives you a good place to start. If something is wrong, these changes are typically the easiest to fix.
Four Factors for Off Page Analysis
• Do you know how many sites are linking back to you?
• Does Google like the sites linking back to you?
• Are the sites linking back to you relevant to your niche?
• What kind of anchor text are other sites using when linking back to you?
Just like the previous set of factors, this information is only the tip of the iceberg. But it offers a good jumping off point in case things need correcting.
If you do not consider yourself an SEO guru, the Off Page factors will be difficult to fix. But all hope is not lost. Call the number at the top of the page or fill out the contact form to receive help.
Have you set up ranking and visitor traffic software on your website? If so, then obtaining this information is going to be really simple.
If not, you need to immediately drop everything and give me a call. I will help you set this up ASAP, because it really is that important to your online success.
At a minimum you need to have visitor tracking software. It’s free and simple to use. Plus it provides lots of data that you can analyze. Use it to figure out where your website is working and where it needs improvement. Remember, you will not have access to this data until you have the tracking software installed. That’s how it works.
This information will help you see what Google sees. It will help you know how Google categorizes your website. This crucial information will show you which direction to go, and which changes to make in order to succeed.
5. Does Your Website Contain Duplicate Content?
How do you find out if your website contains duplicate content? The easy way is to copy the content and paste it into a website called Copyscape.
Maybe you’ve hired a writer. It turns out that this person copied the content from another website. Or maybe you copied it yourself. You didn’t realize that sharing duplicate content could hurt your ranking and chances at success. Don’t worry. It happens to the best of us!
Ultimately, Copyscape will tell you if your content is a duplicate or not. You want to see zero results. If there are results, it means that the content is a duplicate.
The fastest and quickest way to fix this problem would be to reword the content and make it original. This way your content will not appear to be a duplicate, which is something Google frowns upon.
In the end, the search engines do not like to provide duplicate content webpages in their results. They’ll pick just one website with the most authority and share their information. The other sites with the same content lose out and get no free search engine traffic.
And the crazy thing…
It doesn’t even matter if you were the first one to create the content. If your site has less authority, it will not get credit or traffic because of it.
As a seo marketing specialist, I understand the value of fresh, original content. I would never even begin a search engine optimization project until I knew that the website copy was original. Having duplicate content makes it so much more difficult to rank. And if it turns out you aren’t the authority website in the niche, it’s almost impossible.
Don’t waste your money trying to rank duplicate content. Have a search marketing seo help fix what’s broken. This way you’ll start receiving some of that coveted search engine traffic in no time at all.
6. Competition: How Competitive Are Your Keyword Phrases?
As I’m sure you can imagine, some keyword phrases are going to be a lot more difficult to rank for than others. Some phrases are going to be downright impossible if you’re starting the SEO from scratch on a brand-new website. It might take many years to rank for certain phrases if your keyword research was flawed.
If you’re hiring an SEO consultant, make sure they know how to properly evaluate a keyword phrase. Forget about competing pages as a way to measure competition. You don’t care about the guy on the 100th page of the search results. You want to be on the first page, and nowhere else, so it’s all that really matters.
Think about it this way…
If you were about to play baseball, who would you rather play against? The 2013 American League All-Stars or the Tee league team that your five-year old plays on?
Of course you’d rather play against the Tee league team! And who wouldn’t if you’re in it to win it.
The same holds true for search engine optimization. You always have to look closely at the competition when evaluating keyword phrases. This is especially true for the most important phrases in your market.
Without taking this step, you’ll have a difficult time determining how much money you’ll need to spend in order to rank. It will be impossible to figure out how much time it will take. That’s the wrong way to do business, so competition analysis is of the utmost important when evaluating each keyword on a phrase by phrase basis.
You don’t want to wake up six months from now and realize that your SEO efforts are ultimately useless. You don’t want to wake up and realize that you’re trying to beat the 2013 American League All-Stars. You don’t have a prayer, so make sure the competition is thoroughly evaluated before you begin.
Has your on page optimization consultant provided you with a plan of attack? Do you know what he or she intends to do in order to rank your website in the search engines?
The consultant shouldn’t give away every single detail. That’s overkill and its information that you really don’t need to know. But you need to know the main points of attack, and you need to know how they’re customized to fit your business.
Here’s another thing…
The plan may change over time. As new information comes in from the many areas we’ve been discussing, you may need to rethink your strategy.
You may want to attack things differently based on the data you’ve acquired. There’s nothing wrong with having a living, breathing search engine optimization strategy. It’s the smartest way to make this work.
The plan can even change month by month. As long as it’s perfectly suited to your business model and website traffic needs.
Let’s wrap it up
Ranking on the first page of Google and other search engines is tough. There’s no question about it. That’s why you need the services of a Houston SEO Expert. I’d love to be that expert, and guide you every step of the way.
To take advantage of my skills and services, please call the number displayed at the top of this website or fill out the contact form. I’ll get back to you as soon as possible.
Thanks for stopping by.
I appreciate it!